The future
of advertising.
Brands pay for content that performs. Creators earn more from their content.
How influent works
influent streamlines everything from creator programs and content submissions to whitelisting, ad building, payouts and performance analytics, all in one place.
- 1
Creators join brands
- 2
Brands launch ads
- 3
Creators earn on performance
- 4
Track & optimize
- 5
Scale what works
Built for scaling creator programs
Every piece of the program, from the first brief to the ad that scales.
Auto payouts and smart contracts
Commission rules execute on their own and creators get paid instantly.
Creative management at scale
Submissions, revisions, and angles organized in one workspace.
Whitelisting and ad launching
Push approved UGC live as whitelisted or Partnership Ads in seconds.
Creator and product leaderboards
Top performers, products, and ads ranked in real time.
Built in sample requests
Creators request product, you approve, and orders track to delivery.
Store integrations
Connect any store to sync your catalogue and every attributed order.
Server side attribution, built in
Last click tracking from click to checkout, tied to the exact creator and sale.
Spot and scale winners
Find the ads that convert and double down with live performance data.
Creator earning notifications
Creators get notified the moment a sale hits their account.
Built in chats and channels
Brief creators 1:1 or in channels, with no DM threads to chase.
The new standard for creator marketing
Why brands pick influent over running creators themselves or paying an agency.
Frequently asked questions
Free to start. What you pay depends on how your creators are paid. Performance payments, whether a percentage of GMV, a fixed amount per order, or a commission on ad performance, are 1%, and that 1% sits on the brand side only, so creators keep everything they earn on results. Flat rate payments, meaning per submission fees, retainers, and bonuses, are 10% of creator earnings. That fee comes out of what the creator is paid. Only one rate ever applies to a payment, so nothing stacks.
DTC brands, consumer apps, and SaaS: any consumer brand that grows on UGC and paid social. Newer brands lean on influent to kick start growth with modern direct response playbooks, and 8+ figure brands use it to scale the creator programs they already run without adding headcount.
It is how modern consumer brands run UGC at scale: dozens or hundreds of creators making content, paid on performance, with the best of it loaded into your ad accounts as creative. influent is the infrastructure that makes that possible, holding recruiting, briefs, submissions, payouts, and ads in one place.
Yes. Connect Meta and push any approved submission live as a whitelisted or Partnership Ad in one click. Every ad reports back with clear insights, so you can ride the winners and brief creators to make more of what already works. Brands launch 100+ ads in under 10 clicks on influent.
Server side last click attribution is built in, following the journey from click to checkout and tying it back to the exact creator, submission, and sale in your store. If you prefer Meta's holistic performance reporting, you can pay creators on Meta attribution instead, so the model matches how you buy.
They run on autopilot. influent handles automated commissions, smart retainers, bonuses, and one off payments, with local payout rails built for the GCC, starting with Saudi Arabia and the UAE.
Be first in line.
Launching soon. Join the waitlist as a brand or creator and we will reach out when your access is ready.